Who knows, maybe next year we can help you win
“Package of the Year”

This donor appeal, which Copland O’Neil created for ASPCA, was named the 2004 “Package of the Year” by the Direct Marketing Fundraisers Association.

To win this award, a package needs to be more than just pretty to look at. It needs to produce results … big results. And that’s exactly what our package did for ASPCA. It increased response by 100% compared to the prior year. That’s right – it got double the response of the appeal ASPCA mailed at the same time the year before!

So, did we happen to get lucky? Not when you consider that we also helped Covenant House win this same award just three years earlier – the 2001 “Package of the Year” – this time for an acquisition package that almost tripled the response rate of their control!

You see, beating controls is what Copland O’Neil does best. Not only for ASPCA and Covenant House – but for organizations like Catholic Relief services, the U.S. Olympic Committee, DAV, Children’s Cancer Research Fund and numerous others.

If your direct mail results could use a boost – and if you’d like your organization to be considered for the 2005 “Package of the Year,” we’d welcome the opportunity to speak with you.

Count on it!